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An Area Manager, or Regional Manager, has operational and financial responsibility for a defined region or territory. Their duties include providing training and development for staff, ensuring quality consistency across the region and increasing sales and profitability in their region.

rea Managers use leadership and problem-solving skills to manage managers in certain geographical locations. Area Managers have the following responsibilities:

  • Recruit, hire and train new managers in their direct area
  • Offer consultation and recommendations to store managers on overcoming operations challenges
  • Monitor sales and work toward meeting quarterly objectives
  • Minimize cost and labor by reviewing schedules and inventory use
  • Visit stores to evaluate operations, cleanliness and efficiency of each area
  • Leadership: Strongly developed leadership skills are crucial as an Area Manager. Area Managers will use advanced leadership skills to inspire, mentor and encourage store-level managers to reach quarterly and annual goals.
  • Communication: Because an Area Manager may be responsible for a large number of managers in a certain area, they may often have to manage from a distance. Strong written and verbal communication skills are important in this role.
  • Mathematics: Mathematics and reporting skills are useful as an Area Manager. Area Managers will use basic to intermediate mathematical skills to report costs, profits and losses to district management.
  • Problem-solving: It is the responsibility of the Area Manager to identify and overcome problems. They may deal with employment, operation or inventory cost challenges and will need to develop strategies to solve them.
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