Digital Marketing Executive Required

From SEO to social media, digital marketers are adept at growing their company’s presence in multiple digital channels, with responsibilities that cross the business spectrum from tech to marketing. A targeted digital marketing job description and salary range information can help you attract the right people.

As you look to grow your company’s digital marketing team, resume samples are a great tool to let you know the types of candidates you’ll need. Find out what an ideal digital marketing resume should look like, and what keywords to screen for, with our free digital marketing resume sample.

With your target candidates in mind, you can use the free digital marketing job description sample below to create a listing that will attract the most—and most qualified—marketing candidates. Get the best results by keeping this outline’s general structure and organization, and revising it with the specific job duties and requirements of your open position.

Digital Marketing Job Requirements and Responsibilities:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

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