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A Sales Representative is a professional who initializes and manages relationships with customers. They serve as their point of contact and lead from initial outreach through the making of the final purchase by them or someone in their household.
Sales representatives are responsible for communicating the benefits of a company’s products in order to drive sales. Sales reps serve as the point of contact between a business and its prospects or clients and have a range of responsibilities including identifying and educating prospective customers while supporting existing clients with information and assistance that relates to products and services. Qualifications often include strong interpersonal and communication skills as well as a Bachelor’s degree in business or related fields.

Sales Representative duties and responsibilities include:
Selling products and services using solid arguments to prospective customers
Performing cost-­benefit analyses of existing and potential customers
Maintaining positive business relationships to ensure future sales

Responsibilities
Present, promote and sell products/services using solid arguments to existing and prospective customers
Perform cost-­benefit and needs analysis of existing/potential customers to meet their needs
Establish, develop and maintain positive business and customer relationships
Reach out to customer leads through cold calling
Expedite the resolution of customer problems and complaints to maximize satisfaction
Achieve agreed upon sales targets and outcomes within schedule
Coordinate sales effort with team members and other departments
Analyze the territory/market’s potential, track sales and status reports
Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.

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